Apple Maps Ads for Restaurants.
Apple Maps Ads put your restaurant at the top when hungry iPhone users search your category nearby.
Restaurant decisions happen in the last fifteen minutes before someone eats, usually in a car or on a sidewalk with a map already open. That is the exact moment an Apple Maps Ad shows up — above the organic results, in the app people navigate with. New advertisers can qualify for a $150 Apple Maps Ads credit, and Apex Growth handles the Apple Business Connect setup before any budget goes live.
Apple Business Connect setup for restaurants
Your place card is the ad. These are the category-specific fixes that decide whether a paid tap turns into a visit.
Set the most specific primary category Apple offers (not "Restaurant" but "Mexican Restaurant" or "Sushi Restaurant") — it decides which searches you are even eligible for.
Upload a current menu and make sure prices and dietary tags match reality; the place card is often the only menu a first-time diner sees.
Add place card actions for ordering, reservations, and calling so the tap turns into a table without another search.
Keep hours, holiday hours, and last-seating times exact — a wrong closing time is the fastest way to lose a paid tap.
Refresh photos seasonally: exterior, interior at night, and three signature dishes shot in real light.
How we target the campaign
We usually run a tight radius around the restaurant plus a wider band along the commute routes people already travel, then split budget by daypart so lunch and dinner searches are bid separately.
What we measure
- • Taps to directions
- • Taps to call
- • Menu and order-link taps
- • Cost per direction request
What customers search
- • “restaurants near me”
- • “best tacos near me”
- • “italian restaurant”
- • “places to eat nearby”
- • “brunch near me”
Restaurants advertising by state
Phoenix · Scottsdale · Tucson
Los Angeles · San Diego · San Francisco
Denver · Colorado Springs · Aurora
Miami · Orlando · Tampa
Atlanta · Savannah · Augusta
Chicago · Naperville · Aurora
Apple Maps Ads for restaurants — questions
More industries we run Apple Maps Ads for
Win the morning "coffee near me" search on the map people are already driving with.
Be the first place on the map when a group is deciding where to go next.
Catch the impulse and the custom-order searches before someone drives to a grocery store.
Be the closest option when someone finally decides to join.
Get in front of every person who just moved, just switched, or just needs an appointment today.
Put Your Restaurant On The Map
Book a free strategy call and see where your business is missing traffic, calls, and customers.