What Apple Maps Ads cost.
Apple Maps Ads are pay-per-tap with a daily budget you control. There is no minimum contract, which makes this one of the cheapest channels a local business can test right now.
You pay only when someone taps your place in Apple Maps, and you set a daily budget ceiling, so the maximum you can spend is entirely under your control. Cost per tap varies by category, market, and competition — and because very few local businesses have started advertising here, early advertisers generally face far less competition than on Google. New advertisers can qualify for a $150 Apple Maps Ads credit.
How billing works
Pay per tap
Impressions are free. You are charged when someone taps your promoted place.
Daily budget cap
You set the ceiling. Spend stops when the cap is reached, and you can change it any time.
No contract
Start small, prove it with taps and visits, then scale. Pause whenever you want.
What actually moves your cost per tap
Your category — competitive categories in dense metros cost more per tap than niche ones
Your market — a tap in a large metro generally costs more than the same tap in a smaller city
How many advertisers are competing near you, which in this channel is usually very few so far
Time of day and day of week, since demand and competition both move by daypart
How well your place card converts, because a card that turns taps into visits lowers your real cost per customer
How we keep cost per customer down
Set a daily budget cap so spend can never run away
Start with a tight radius and widen only where taps convert
Use dayparting to buy the hours your customers actually search
Fix the place card first — hours, photos, actions — so paid taps do not leak
Judge on cost per direction request or booked appointment, not cost per tap alone
The $150 Apple Maps Ads credit
New advertisers can qualify for a $150 Apple Maps Ads credit. For most small local businesses that covers a meaningful first test — enough taps to see whether the channel produces walk-ins before committing real budget. Apex Growth helps you claim it and applies it to your first campaign.
Apple Maps Ads pricing questions
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